On-Demand Channels:
Binge by Mood. Watch by Genre. Anytime.
Joyn’s “24/7 Channels” are always-on, curated streams organized by genre or content type, from comedy to crime to reality. Seamlessly integrated into the Live TV grid, they look and feel like traditional channels, but with one major upgrade: users can skip, jump, and
binge on their terms.
Concept
To introduce this hybrid experience, we created an easy and relatable conversation between two Joyn users. One explains the feature, the other reacts.
Just like friends swapping app tips over coffee.
The tone was casual, expressive, and real, brought to life through motion, vibrant colors, and dynamic design.
CREATIVE PROCESS
Original Storyline in English.
Storyboard
What it achieved
The explainer helped translate a complex feature through a human-first story. It made a tech-forward innovation feel simple and approachable, boosting understanding and engagement. It also set a creative blueprint for future product storytelling at Joyn. Benefit-led, user-driven, and emotionally clear.
Role: Creative Direction and Animation Direction
Art Director and Motion Designer: Alex Mahnke
Soundtrack by Epidemic Sounds.
