Mais Globosat . Rebrand 2016
A bold, modern identity for stories that spark curiosity
Mais Globosat, part of the Globosat Networks family, stands out for its high-quality programming with a strong focus on local productions and international series, content that invites curiosity and celebrates cultural diversity.
The rebrand set out to create a fresh, informative, and accessible visual identity, inspired by intuitive user interface design. The goal was to seamlessly connect the on-air experience with digital platforms like Globosat Play and social media, making it easier for viewers to navigate, discover, and engage with content across every screen.
Reaching over 45 million viewers across 15 million+ households in Brazil, Globosat is the largest cable network in Latin America, and this rebrand aimed to meet that scale with clarity, energy, and modern storytelling.
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Client: Mais Globosat / Globosat
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Song used in the video: Kaki King - The Surface Changes.
