Mais Globosat . Rebrand
A bold, modern identity for stories that spark curiosity
Mais Globosat offers a rich mix of local and international content, stories
that invite curiosity and celebrate diversity.
The rebrand introduced a fresh, user-inspired identity that connected on-air, digital, and social platforms. Designed for clarity and ease of navigation, it brought a modern, unified experience to viewers across every screen.
Reaching over 45 million viewers across 15 million+ households in Brazil, the rebrand needed to match Globosat’s scale with clarity, consistency, and energy.
What it achieved
The new identity boosted usability, strengthened brand consistency across touchpoints, and helped reposition Mais Globosat as a forward-looking, multi-platform destination, making content easier to discover and engage with, wherever the viewer is.
__________________
Client: Mais Globosat / Globosat
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Song used in the video: Kaki King - The Surface Changes.
