Mc Donald's Monopoly - „Das Wird Ein Fest“
Christmas meets Monopoly magic
A fun and festive series of TV spots for McDonald’s Germany, created for the
2018 holiday edition of the Monopoly campaign.
Under the tagline “Das Wird Ein Fest!” (“This will be a celebration!”), the spots brought together Santa, his elves, and the iconic Mr. Monopoly for a playful mix of Christmas cheer and big-win energy.
From exclusive parties at the smallest McDonald’s in the world to instant app prizes, the campaign was packed
We had just as much fun bringing it to life, and it was filled with surprises.
BMW
Urlaubs Guru
Coca - Cola
What it achieved
The campaign blended seasonal emotion with brand playfulness, boosting visibility for the promotion and
making the Monopoly mechanic feel fresh again.
Its bold visual style and playful tone stood out in a crowded holiday ad landscape,
turning a classic activation into a festive brand moment.
________________
Client: THJNK / McDonald's
Role: Motion Graphics (Except 3D Monopoly Man, by Hasbro)
Done @ Liga01 Computerfilm München
Role: Motion Graphics (Except 3D Monopoly Man, by Hasbro)
Done @ Liga01 Computerfilm München
