Joyn
A Bold Streaming Brand for a New Era
Joyn is a German entertainment streaming platform, born from a 50/50 joint venture
between ProSiebenSat.1 Digital GmbH and Discovery Communications Europe Ltd.
It unites over 60 live and on-demand channels into one seamless app experience.
As part of the Creative & Brand team, I helped define and implement the brand’s
creative direction across campaigns, content, and product.
From concept to execution, I worked to ensure every brand expression reflected
Joyn’s culture, mission, and values, building a cohesive experience across all touchpoints.
Impact.
This work helped position Joyn as a recognizable streaming brand in a competitive
German media landscape.
From platform behavior to campaign presence, the cohesive creative direction played a key role in increasing brand awareness, accelerating user growth, and fostering audience connection.
My contribution ensured that Joyn’s brand wasn’t just seen — it was felt.
The Brand.
As part of the team, I contributed to the development and coordination of Joyn’s core brand elements. From logo systems and motion language to sound identity and overall visual expression.
This included defining the main and sub-brand marks, crafting mnemonics, selecting brand voices,
and building a scalable audio library.
I directed creatives for key product photoshoots and played a central role in shaping Joyn’s tone of voice,
ensuring alignment across design, content, and communication.
Acting as a creative lead and decision-maker, I oversaw and executed projects hands-on, collaborating closely with internal teams and challenging external partners to deliver bold, consistent,
and culturally resonant work across all brand touchpoints.
Joyn logo and "smile" designed by Violet. | Brand Track and Mnemonic crafted by Pitch and Synch. | Device pics shot by Leopold Fiala.
Logo Animation + Mnemonic
Joyn PLUS - Animation + Mnemonic
Selection - Animation + Mnemonic
Smile
Logo conception
In App Welcome Screens
Device Photoshooting - pics by leopoldfiala.com
Device Photoshooting - pics by leopoldfiala.com
Device Photoshooting - pics by leopoldfiala.com
Photoshooting Making of
Making Of the Device Shoot
Brand Essence
Every strong brand is built on a deeper emotional truth.
The reason it connects, inspires, and endures.
This film captures that essence for Joyn. It’s more than a manifesto; it’s a cultural anchor.
Shared with every new hire, it sets the tone from day one, aligning teams around purpose,
values, and a shared creative mindset.
Creative Direction.
Contributed to art direction, motion design, and sound identity across a wide range of projects,
from social media campaigns and series promos to show openers and full TV channel idents.
Always acting strategically and creatively, I worked hands-on as an internal stakeholder while also
collaborating with and directing international partners, from sound branding agencies to animation studios,
ensuring every element aligned with the brand’s essence and emotional impact.
Device Shoot update: Staying in touch with the audience.
