Joyn
A Bold Streaming Brand for a New Era
Joyn is a German entertainment streaming platform, born from a 50/50 joint venture
between ProSiebenSat.1 Digital GmbH and
Discovery Communications Europe Ltd. It unites over 60 live and
on-demand channels into one seamless app experience.
As part of the Creative & Brand team, I helped define and implement the brand’s
creative direction across multiple channels.
From campaign development to platform presence, I helped ensure all touchpoints reflected
Joyn’s culture, mission, and values, building a consistent, engaging brand
that resonates with a digital-native audience.
The Brand.
As part of the team, I led and coordinated key creative elements of the Joyn brand,
including main and sub-brand logo development,
motion design and mnemonics, sound identity (voice selection, audio library),
and the overall visual and audio language.
I was deeply involved in product photoshoot creative coordination and helped shape the brand’s tone of voice.
As a creative decision-maker, I executed and managed multiple projects,
collaborating with in-house teams and challenging external partners globally
to ensure brand consistency across design, sound, and communication.
Joyn logo and "smile" designed by Violet. | Brand Track and Mnemonic crafted by Pitch and Synch. | Device pics shot by Leopold Fiala.
Logo Animation + Mnemonic
Joyn PLUS - Animation + Mnemonic
Selection - Animation + Mnemonic
Smile
Logo conception
In App Welcome Screens
Device Photoshooting - pics by leopoldfiala.com
Device Photoshooting - pics by leopoldfiala.com
Device Photoshooting - pics by leopoldfiala.com
Photoshooting Making of
Making Of the Device Shoot
Brand Essence
At the heart of every great brand lies something deeper.
An emotional truth that connects, inspires, and endures.
This is the brand essence. Not just what we do, but why we matter.
This is the brand essence. Not just what we do, but why we matter.
In this video, we bring that spirit to life.
It’s shown to every new hire, aligning them with our purpose and shaping a
culture-first mindset from day one.
Creative Direction.
Contributed to art direction, motion design, and sound identity across a wide range of projects,
from social media campaigns and series promos to show openers and full TV channel idents.
Always acting strategically and creatively, I worked hands-on as an internal stakeholder while also
collaborating with and directing international partners, from sound branding agencies to animation studios,
ensuring every element aligned with the brand’s essence and emotional impact.
Device Shoot update: Staying in touch with the audience.
