Joyn is a german 50/50 joint venture of ProSiebenSat.1 Digital GmbH and Discovery Communications Europe Ltd.
It's a multi-channel entertainment streaming platform that bundles live streams and on-demand content of more than 60 channels from ProSiebenSat.1 and Discovery, as well as 15 other content partners - on one platform and in one app.
As part of the Creative & Brand team, I helped to shape the brand's creative vision, its execution, and how it communicates through different channels within its building an audience. All are seamlessly aligned with the company's culture, vision, mission, and values.
Tasks included main brand and sub-brand logos design coordination, animation and Mnemonics, sound identity/library (including brand voice selection) and overall moving image language, product photo-shooting coordination, and active participation in the tone of voice development.
I executed and coordinated different projects and assets, being a decision-maker in various creative processes that defined how Joyn looks, moves, and sounds.
Either within the In-House team and coordinating and challenging external stakeholders worldwide regarding design, sound identity, and advertising language.
Contributed with art direction, moving media, and sound identity in various projects from social media campaigns, series promos, content, shows open titles, and complete tv channel idents. Always strategically acting from an internal creative hands-on stakeholder till collaborating and directing international external partners - from sound branding agencies to traditional animation creative studios.