Ein Jahr Joyn
To celebrate Joyn's 1st anniversary, the Creative & Brand team comissioned the talented Amsterdam based animation studio Plus One to create a lively, colourful and energetic spot.
We are one, yeah! We concept a campaign to tell our audience about Joyn.
We could tell the world how great we are. But we don’t. Instead, we focus on our most important asset.
It’s not our Originals. It’s not our app. It’s our audience.
We want to communicate our 1st anniversary in a fun, unique and original way.
We want to speak to both existing users and to users we are aiming for.
Done @ Joyn in 2020.
Role: Direction, Art Direction.
Joyn Creative & Brand team:
Creative Director: Thomas Steinbrueck
Brand Lead: Katja Guiri
Copywriter: Martin Pfetscher