One Year Joyn.
A Celebration of the Ones Who Made It Happen
This campaign was born from a simple but powerful idea: the real reason Joyn exists isn’t our Originals,
the tech, or the app - it’s our users.
To mark Joyn’s first birthday, we chose to honor them with a bold, fun, and authentic campaign.
Instead of bragging, we leaned into gratitude.
Instead of a product focus, we celebrated human connection.
Visually, the work is a playful tribute to the energy of our community, reflecting their diversity, humor, and passion.
It became a brand moment rooted in emotion, not promotion.
Impact
The campaign strengthened Joyn’s emotional connection with its user base and helped shift
internal culture toward more audience-first storytelling.
It also laid the creative foundation for future community-led brand moments,
proving the power of gratitude over hype.
Role: Direction, Creative & Art Direction
Copywriter: Martin Pfetscher
Animation: PlusOne (Amsterdam)
Sound Design & Music: Out/Standard
Copywriter: Martin Pfetscher
Animation: PlusOne (Amsterdam)
Sound Design & Music: Out/Standard
