One Year Joyn:
A Celebration of the Ones Who Made It Happen
 This campaign was born from a simple yet powerful idea: the real reason Joyn exists
is not our Originals.

It’s not the tech. It’s not the app.

It’s our users.


For our 1st birthday, we wanted to celebrate them — with a fun, unique, and authentic message
that resonates with both current fans and future streamers.

Instead of bragging, we chose gratitude.

Instead of product focus, we chose human connection.

The result? A bold, playful visual tribute that mirrors the energy of our community.

_________

Role: Direction, Creative & Art Direction
Copywriter: Martin Pfetscher
Animation: PlusOne (Amsterdam)
Sound Design & Music: Out/Standard



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