One Year Joyn:
A Celebration of the Ones Who Made It Happen
This campaign was born from a simple yet powerful idea: the real reason Joyn exists
is not our Originals.
It’s not the tech. It’s not the app.
It’s our users.
For our 1st birthday, we wanted to celebrate them — with a fun, unique, and authentic message
that resonates with both current fans and future streamers.
Instead of bragging, we chose gratitude.
Instead of product focus, we chose human connection.
The outcome is a bold, playful visual tribute that mirrors the energy of our community.
Role: Direction, Creative & Art Direction
Copywriter: Martin Pfetscher
Animation: PlusOne (Amsterdam)
Sound Design & Music: Out/Standard
Copywriter: Martin Pfetscher
Animation: PlusOne (Amsterdam)
Sound Design & Music: Out/Standard
