On-Demand Channels:
Binge by Mood. Watch by Genre. Anytime.
Joyn’s “24/7 Channels” are always-on, curated streams organized by genre or content type — from comedy to crime to reality. Seamlessly integrated into the Live TV grid, they look and feel like regular channels, but with one major upgrade: users can jump around the timeline and choose what to watch, when they want.
Concept
To introduce this hybrid experience, we created a light-hearted and relatable conversation between two Joyn users. One explains the new feature, the other reacts — just like friends swapping app tips over coffee.
The tone was casual, friendly, and real — brought to life through expressive motion, vibrant colors, and dynamic design.
The result? A cheerful and human-first explainer that made discovering “24/7 Channels” feel effortless and fun.
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Role: Creative Direction and Animation Direction
Art Director and Motion Designer: Alex Mahnke
Soundtrack by Epidemic Sounds.
CREATIVE PROCESS
Original Storyline in English.
Storyboard
