"24/7 Channels" are genre- or content-type specific playlists placed in Joyn's Live TV grid. They work like the other TV channels, but users can also switch back and forth within the program.
An informal conversation between two Joyn users was created to promote the new feature, where one explained what’s new in the app and why that’s interesting for them as users.
The tone of voice supported colors and motion expressions to make a cheerful and human communication piece.
Done @ Joyn in 2020.
Role: Creative Direction and Animation Direction
Motion Designer: Alex Mahnke
Soundtrack by Epidemic Sounds.
SOME OF THE PROCESS