Mais Globosat . Rebrand 2016
A bold, modern identity for stories that spark curiosity
Mais Globosat, part of the Globosat Networks family, stands out for its high-quality programming with a strong focus on local productions and international series — content that invites curiosity and celebrates cultural diversity.
The rebrand set out to create a fresh, informative, and accessible visual identity, inspired by intuitive user interface design. The goal was to seamlessly connect the on-air experience with digital platforms like Globosat Play and social media — making it easier for viewers to navigate, discover, and engage with content across every screen.
Reaching over 45 million viewers across 15 million+ households in Brazil, Globosat is the largest cable network in Latin America — and this rebrand aimed to meet that scale with clarity, energy, and modern storytelling.
__________________
Client: Mais Globosat / Globosat
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Role: Concept, Art/Creative Direction, Motion Graphics.
gabrielmenezes.com | 2016
Song used in the video: Kaki King - The Surface Changes.
